Strategy

As a shareholder-managed family business, BAT Agrar has been firmly rooted in agriculture for generations. At its core, we are an agile trading company. The success factors of the past are still relevant for the future viability of the company:

1. market-orientated divisions
2. customer-orientated sales
3. efficient logistics

A high level of expertise in all parts of the company is essential in order to be able to offer our customers customised solutions for their future challenges. This requires constant adaptation of market cultivation, the product portfolio and efficient, customer-centred processes.

The shareholder objectives form the cornerstone of our strategy.